Blog Archives

The 3 Best Copywriting Tricks

Guide your consumers as a shepherd would guide his flock (pastor). P – problem A – amplify S – story T – truth O – offer R – response Present the problem, make it cumbersome by amplifying it. Create a

Posted in Branding Tagged with: , , , , , , , , ,

A Model of the Advertising Process and Some Copywriting Defense

A model of the advertising process – The viewer doesn’t want to see advertisement. The first step for the copywriter is to break through this resistance. – When this is done the viewer actively watches and listens to the TV

Posted in cultural patterns Tagged with: , , , , , , ,

Josef Ohlsson Collentine

A transparent and kind American/Swede who likes cultural patterns and Social Media. A creative early-adopter who sports, discusses and explores. More about me
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