Blog Archives

Sending e-mail from name@yourdomain.com using Gmail

This is a quick tutorial on how you can enable Gmail to use more e-mail addresses in your “from” field. Useful for sending mail from your name@domain.com custom e-mail from within Gmail. First step is to buy a domain name.

Posted in Get inspired and create! Tagged with: , , , , , , , , ,

Devaluing Your Premium Membership – A Case Study on LinkedIn

LinkedIn has over time managed to devalue their brand by selling premium memberships short. Portraying your premium service as spam will not bring customers. A small case study on how LinkedIn fails with their premium membership invites. A tier level

Posted in Branding

Why the Reality Show ‘Mars One’ Will Fail Before Reaching Space

what is Mars One? ‘Mars One’ is a private space project aiming to build a colony on March. The plan is to start settling people on March in ten years, 2023. The main funding would be from selling tv rights.

Posted in cultural patterns Tagged with: , , , , , , , , , , , ,

Twisting Your Perception of Life: Stop Being a Product

Constantly aiming to please our surroundings, by improving ourselves, makes us a product instead of what we ought to be. One of the big questions of life is what will you do with it. What is the reason you are

Posted in Rethink Your Concepts

Case Study: The Glenfiddich Brand Change

[A case study written for my brand management class in 2010] What are the advantages and disadvantages of keeping Glenfiddich’s brand values and of changing it’s brand/product perceptions completely? Glenfiddich earlier got into a position where they had to consider

Posted in Branding

Josef Ohlsson Collentine

A transparent and kind American/Swede who likes cultural patterns and Social Media. A creative early-adopter who sports, discusses and explores. More about me
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